TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made content appearing in their timelines. This step comes as the service announced that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This advancement comes amid a surge in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A large amount of this output is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is often nonsensical or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, including AI artwork to educational videos, and we aim to give people the power to see more or less of that, based on their own likes,” commented a company executive.
Volume and Proportions
The platform announced that there are currently 1.3bn videos on its service identified as made with AI. Collectively, over 100 m media items are uploaded to the service each day, making AI-generated material a limited part of its overall inventory.
Customizing Your Feed
Users will be in a position to reduce or increase the volume of AI content they view by using the content preference option in the app and choosing the AI content topic. Further subjects that can already be modified under the tool include news, style, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines mandate content makers to identify convincing AI-generated content, and it forbids dangerous fake videos of well-known individuals or emergencies. Any realistic AI video that is not labeled can be taken down under its community policies.
Additionally, the service will from now on apply an AI-generated watermark to content created with its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This step is intended to stop users from trying to bypass the tagging system.
AI Literacy Programs
The platform is furthermore establishing a two million dollar AI literacy fund for professionals and institutions to produce educational content about responsible artificial intelligence. This project will benefit charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
TikTok has defended its content review process, during controversy over plans to make redundant a large number of content moderators in Britain. TikTok is planning to eliminate 439 jobs in its content moderation department in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content ahead of it gets reviewed by humans. The company stated a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
